No place for unprofessionalism in film industry: Amala Akkineni

Ms Akkineni Amala, veteran film star and Director of Annapurna International School of Film and Media(AISFM) today said that There was no room for unprofessionalismin the Film industry as the stakes were very high. Speaking at a saminar on Careers in Media and Entertainment Industry at Future Scope, Educational Expo organised by Hitex here, Ms Amala explained at length the career opportunitiesin media and film Industry. Media industry was comprised of Film, TV, Animation, VFX, Journalism,advertising, radio, PR, Photo, Music, event, Graphics and Games. Media industry was expanding exponentially. The new dimension added to the media in the recent past was Social Media, she said. On the face of it film seems glamorous, but, there was huge hard work required in making a film. It takes anywhere close to three years to make the film. Manam film took nearly three years to complete the final product. During making this complete product, hundreds of professionals were involved she said. She said TV which began small in 1991, today has 800 plus TV channels across India.

The skills for success in the field are hardwork, professionalism, Technical Knowledge andCreative Skills, Ms Amala explained. Chris Higgins, President of AISFM while explaining various courses offered by AISFM said media and entertainment industry jobs were registering good growth year on year at 59 per cent. It was growing faster than any other industry. Jobs in home appliances are growing at 58 per cent only. Digital media is the growing sector of the media. Facebook is the number two platform for Digital Marketing in the world. This, it has achieved in just five years of time, Chris said. Journalism too was changing fast. 71 per cent of 18 to 29 years old youth cite that internet is their main source of news. 64 per cent of tablet owners and 62 per cednt of smart phone owners read news on their devices, Chris added. UNI VV VV2035

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