L.A. Mayor Unveils ‘Greenlight Hollywood’ Initiative To Fight Runaway Production


EXCLUSIVE: With eyes and cameras all over the world focused on the Oscars this weekend, Eric Garcetti is set today to formally announce the next steps City Hall is going to take to curb runaway production and keep filming in Hollywood. As Deadline readers will know from my interview last week with Film Czar Ken Ziffren and his Deputy Rajiv Dalal, the Mayor’s Greenlight Hollywood initiative will see the Los Angeles Film Office going to all the studios, agencies and management companies in the coming weeks to pitch the new $330 million annual film and TV tax credits that Gov. Jerry Brown signed into law last September. The Film Office will be assisted in this campaign by volunteers from the upper echelons of the industry and labor.

The idea is to lay out to decision makers exactly how the greatly expanded credits program will work and what the benefits of filming in L.A. now are.


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