Firms sign JV deal to raise standards in Arab film making


Fortress Capital Investments, an investment firm operating in the Middle East, has announced a collaboration with Film Clinic, a production company, to set up a joint venture company to help improve standards in Arab movie making.

Fortress Film Clinic will scale up investments in the near future and the new business unit will be headed by Mohamed Hefzy, a regionally renowned producer and scriptwriter.

“We have signed three major co-production contracts with the renowned Film Clinic,” said Hamed Mokhtar, managing partner at Fortress Capital Investments.

“We will work with different production companies to deliver world-class Arab productions that will stand out in the crowd both regionally and internationally.”

Hefzy added: “Fortress Film Clinic will create path-breaking productions in this part of the world. It is time to take this industry to the next level, and deliver to Arab audiences productions that boast the same high standards seen in Hollywood and Bollywood projects.”

The new firm is advocating appropriate regulations for the industry in the region, as a first step toward creating unique and compelling films and videos, according to Hefzy.

The company is taking root at a time when Dubai and UAE are emerging as premier movie production destinations for local and international movie makers.

There has been a growing demand for multimedia productions across the region. Many investment firms have responded to such demand by allocating investments for dedicated production arms.

 More international movies are finding their way into the UAE, many of which were filmed in the country, and still many more are looking for the right local partners.

“Dubai and the UAE in general hold great potential for the film making industry as more investors enter the local market,” said Mokhtar.

http://www.arabianbusiness.com/firms-sign-jv-deal-raise-standards-in-arab-film-making-598383.html

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